STG's

Interesting article on how Unity is using the Native Client Google system to run without plug-ins on Chrome (as I understand it, this is currently on the beta Chromium only). The Native Client is going to be huge, if they can solve all security problems.

Very interesting Google seminar about Google Website Optimizer. I've been stalling for ages, but now I guess I will get around to doing some testing :-)

I've just noticed a new (?) feature on Adwords. It is called remarketing, and it allows you to make special ads for people that went to your site and then left, in an effort to get them back. They have a page with explanations , as well as a video about it. Pretty cool conceptually, although I have no doubt that some will think it's creepy - you've gone to a site, and now it can "follow" you through the web :-)

Google Apps Marketplace is Google's way of integrating cloud-based apps into their apps system. There are a few videos about it that explain quite well how it works, for developers - part 1 . Among other features, you get single sign-on (using OpenID), data sharing, and single point admin on Google Apps Control Panel. Developers do need to pay US$100 (for any number of apps) and 20% of the revenue. Personally I consider it pretty reasonable. It's not much more than software registration companies charge (except for start fee, of course), and given their total monopoly on the particular topic (Google Apps) it's not like you could go around and choose someone else. There are several other interesting videos. I really liked the data connection integration with GMail .