Yesterday, I watched a very interesting seminar about Adwords by Dave Collins, of the recently renamed Software Promotions (it used to be Shareware Promotions, but unfortunately, the shareware name has fallen into very hard times). Several ideas were interesting, these were my favorites: - run a Search Query Report. Google sees Broad matches a little too broadly for most people. My campaigns are tiny, but still I found a dozen or so clicks of meaningless terms, which I added to the negative word list in my campaign. - Geographic Performance Report - useful for figuring out which countries are working best for all. He mentioned one should probably use a pivot table - after checking the report out, he is completely right, otherwise it is too much data to be useful. - Content Network: using competitor's product names to piggyback in their promotion. - Segmenting campaigns per country can get you cheaper clicks. I've started a tryout of this for UK/Canada as opposed to the USA. - L...