Google Apps Marketplace

Google Apps Marketplace is Google's way of integrating cloud-based apps into their apps system.

There are a few videos about it that explain quite well how it works, for developers - part 1.

Among other features, you get single sign-on (using OpenID), data sharing, and single point admin on Google Apps Control Panel.

Developers do need to pay US$100 (for any number of apps) and 20% of the revenue. Personally I consider it pretty reasonable. It's not much more than software registration companies charge (except for start fee, of course), and given their total monopoly on the particular topic (Google Apps) it's not like you could go around and choose someone else.

There are several other interesting videos. I really liked the data connection integration with GMail .

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