Remarketing on Adwords

I've just noticed a new (?) feature on Adwords. It is called remarketing, and it allows you to make special ads for people that went to your site and then left, in an effort to get them back.

They have a page with explanations, as well as a video about it.

Pretty cool conceptually, although I have no doubt that some will think it's creepy - you've gone to a site, and now it can "follow" you through the web :-)

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